In an order dated October 6, 2016, the court granted final approval for nationwide injunctive relief on behalf of consumers, against Babo Botanicals, LLC, a manufacturer of cosmetics.
In this Lawsuit, Plaintiff alleges consumers are misled by Defendant’s use of the claim “all natural” on the labels, advertising, and marketing of its personal care products, which consist of shampoos, conditioners, sunscreens, and lotions for babies and adults. Plaintiff further alleges that the presence of synthetic ingredients, specifically the preservatives sodium benzoate and potassium sorbate, cause the “all natural” claim to be deceptive and misleading. And, plaintiff alleges Defendant’s products, labeled with an “all natural” statement on the products’ principal display panel, do not meet consumers’ expectations because of the presence of these synthetic preservatives.